What exactly is a birthday or new mover campaign about?
These are turnkey direct response campaigns crafted for you to acquire new clients every day...month after month with no work on your part.
Direct response marketing keeps any business out of the recession!
Easy, fast results and affordable direct marketing for businesses.
We currently have birthday marketing campaigns, new residents marketing campaigns, half-birthday marketing campaigns and business anniversay marketing campaings.
Our direct marketing campaigns focus on direct response pieces and lumpy mail to ensure high response rates for you.
What is Direct Response Marketing?
Direct-response marketing is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in contrast to direct marketing in which the marketer contacts the potential customer directly.
What is lumpy mail?
Lumpy Mail is a direct marketing system that can dramatically improve your direct mail response rates and help you get a huge return on investment. It’s called Lumpy Mail because it is curiously “lumpy” (a 3d piece inside the envelope) as opposed to traditional “flat” (postcard) mail. 
Who is this for?
Small business owners tired of spending money with traditional advertising, money mailers, phone books etc.
Smart business owners that see the response rate falling every month with these kind of advertising and that want something affordable that works.
How does it work?
It's easy! You simply tell us which campaign you'd like to run and how many... who you want to reach (men, women; their age range, distance from your business and income)... and what gift offer you want to give (Free Entree... Free Appetizer... Buy-1-Get-1-Free... 25% Off Your Next Purchase, etc.). We acquire the targeted mailing list... custom design... prepare... print... personalize with your special offer...add the lumpy items and send it via U.S. mail. You seat back and enjoy our remarkably high response rate that puts traditional advertising to shame. (TIP: When new customers arrive with your Gift Certificate in hand, be sure to provide excellent sevice because they could become profitable repeat customers for many years to come.)
Does it cost a fortune?
No, in fact it is very affordable and less than you probably pay to advertise in phone books, money mailers, pay-per-click etc.
What ages can I send my promotions to?
Choose any age or age range from 18+. Due to privacy rights, we cannot promote to minors.
Why is New Clients Pronto your best choice for new customer acquisition?
Well, for starters our mailing lists are pin-point accurate... ultrafresh... stripped of duplicates... and address and zip code checked for maximum deliverability. Our direct marketing campaigns are developed and executed by top-notch copywriting and design experts with decades of combined experience to create, well... direct response! Our rock-solid reputation for getting results for hundreads of businesses means New Clients Pronto is your best choice and gives you the "biggest bang for your buck."
So what exactly do you get?
Everything from A to Z! Your New Clients Pronto direct response marketing campaign is fully personalized with your recipient's name, and features our proven-effective marketing message... the promotional offer of your choice... and your business name, logo, address, phone, website, and just about anything you want for no extra charge. It also includes an eye-catching mailing envelope personalized with your business name and return address... plus your adressee's name and address... and postage.
Best of all, because our redemption rates are so high, compared to traditional advertising, New Clients Pronto is a steal!
What's the catch? For how long do I have to do this?
None. We do not force you to participate for a set period of time. You're 100% FREE to participate for as long or short a period as you'd like. Best of all, once set up, the system runs completely on auto-pilot. You can literally forget about it and let us send you a steady stream of new business every month without ever lifting a finger. Most of our clients run their direct response marketing campaigns monthly. Others have us promote their business only during their slow periods. Whatever you choose, our marketing experts are always happy to help you determine the best promotion frequency for your business.
Are there any start-up charges?
There is a very samll set-up fee to personalize your mailers
Are there any minimum quantities?
Nope… never… no way! We advise to start with a minimum of 300 mailers, but you don't have to.
Which direct marketing campaign generated the best response?
All of our formats have been designed to bring maximum response so they are equally effective. Your offer will affect response more than the format you choose. A totally free, no-strings-attached offer (Free Appetizer, Free Entrée, Free 15-Minute Swedish Massage, etc.) brings the best results. Remember: Your goal is to get people in your door so you can turn them into an immediate cash sale. Don't skimp on your offer! Do whatever it takes to get them to visit you. And when they do, they'll often bring friends and family who will also spend money. We'll work together to determine the best "irresistible" offer for your business.
What do New Clients Pronto mailings look like?
Our campaigns are colorful, eye-catching marketing tools professionally designed for maximum effectiveness. They're the result of significant testing and tweaking by seasoned advertising agency copywriting and design professionals.
Who creates the New Clients Pronto campaigns?
New Clients Pronto campaigns are proven-effective promotional tools written and designed by our direct-response pros to ensure maximum response from every campaign you send. The system is 100% turnkey. We do ALL the work for you. And our #1 goal is to help you make more money… faster, easier, and more reliably than traditional hit-or-miss advertising.
How long before my offer expires?
Our years of testing has shown that 1 month is almost always best for birthday promotions. Shorter, and your response rate drops. Longer, and there's less sense of urgency, and your Gift Certificate may (GASP!) be forgotten. And since we mail in the month prior to your recipients' birthdays, they have a full month to redeem your offer.
How soon do my mailings begin after I sign up?
Sign up by the 1st of any month and your mailing will go out about the 25th of the following month.
Why is New Clients Pronto better than other retail advertising?
You simply can't compare impersonal newspaper and magazine ads... flyers… radio and TV commercials… and junky-looking postcards, to New Clients Pronto. That's because nothing beats a warm, personal message that calls your prospect by name. Add the impact of a customized creative campaign… a valuable gift… plus the fact that New Clients Pronto delivers immediate response and is easily trackable… and—whew!—no wonder traditional generic advertising doesn't stand a chance!
How many recipients will actually redeem my Gift Certificate?
It depends on your type of business and the offer you make. Generally we get response rates of 10-15% with many customers enjoying significantly higher response. (In the direct marketing industry, anything over 2% response is considered exceptional.) One of our account representatives will be glad to discuss your situation and give you a projected response rate.
Why doesn't everyone redeem their Gift Certificate?
For several reasons. First of all, not everyone will see the Gift Certificate. Some people may be away… some may not need what you have to offer… and others may not find your offer to be attractive. However, our response rates are typically much higher than almost all other forms of advertising or direct mail.
How should I judge the success of New Clients Pronto?
Very simple. If we make you more money than we cost you, you should keep using us. If your return is negative, then we are a waste of your money. Since every customer brings your gift certificate with them, tracking your response (and the additional business we create) is a breeze!
I'm ready to promote! How do I sign up?
Simply call 801-448-7070 and speak to one of our experienced account reps. He or she will work with you to determine the best trade areas for you to target… which campaign and offer may work best… and to set a comfortable monthly budget.
Ready to get started? Fill the form below and we’ll get in touch with you asap:
What is Direct Response Marketing?
According to Wikipedia:
Direct-response marketing is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in contrast to direct marketing in which the marketer contacts the potential customer directly.
In direct marketing (such as telemarketing), there is no intermediary broadcast media involved. In direct-response marketing, marketers use broadcast media to get customers to contact them directly. It is direct-response marketing because the communications from the customer to the marketer are direct, this differentiates it from simple direct marketing in which the communications from the marketer to the customer are direct, but do not allow for instant feedback.
Like direct marketing, direct-response marketing seeks to elicit action. It is inherently accountable since results can be tracked and measured. Furthermore, direct-response campaigns perform best if the underlying strategies and tactics are highly competitive.
Direct-response advertising is characterized by four primary elements:
• An offer
• Sufficient information for the consumer to make a decision whether to act
• An explicit “call to action”
• Means of response (typically multiple options such as a toll free number, web page, and email)
Improving the appeal and uniqueness of an offer is a first step for improving response. An offer must be targeted such that its appeal is relevant to the wants or needs of the audience, so the choice of media or list carries similar importance as the perceived value of the offer.
There are many other best practices and techniques used to achieve results such as the use of urgency, clear and compelling copy, and graphics and design which reinforce the message.
Direct response marketing campaigns tend to have higher conversions when targeted to a specific audience. Some direct response pieces can yield 40% conversion.
Many think that direct response marketing campaigns are expensive but this is not true. Knowing how to track these campaigns will bring high returns and low investment.